This year, the Marketing and Public Relations International Committee of ICOM is meeting in sunny Palermo from the 9th-12th September 2012.
Register now for the early bird rate on
http://network.icom.museum/fileadmin/user_upload/minisites/mpr/PD
F/SCHEDA%20ISCRIZIONE.pdf
The theme of this year’s conference is 'Creative Communications'
and MPR welcomes two outstanding international speakers.
Hannah Paramore’s keynote address will focus on ‘Creating marketing campaigns that work’
Hannah is an entrepreneur and the President of Paramore|the digital agency based in Nashville, Tennessee. She works with businesses in the travel, non-profit, arts and healthcare industries including the Frist Center for the Visual Arts, the Peabody Essex Museum, Vanderbilt University Medical Center and state tourism departments in Tennessee, Ohio, and West Virginia.
Hannah has been a dynamic keynote speaker for the Public Relations and Marketing Professional Standing Committee at the American Association of Museums conference. Through plain talk about the strategy and effectiveness of digital media and having a social presence, Hannah helps organizations focus on results.
Sara Selwood’s keynote will explore ‘How critics measure success’
Sara Selwood is an independent cultural analyst and Honorary Professor at both City University and at the Institute of Archaeology, UCL in London, UK. She has a background in fine art, aesthetics, history and theory of art, and previously worked as an art historian and as a curator of contemporary visual art. A consistent theme of her work is the publics’ experiences of cultural provision – particularly in relation to museums and galleries. Sara’s interest in audiences’ expectations and engagement is fundamental to the regular reviews that she writes for Museums Journal. These draw on her previous experience of art criticism for Arts Review, Art Monthly and the Times Literary Supplement.
The conference is truly international with a range of presenters from all corners of the globe. Speakers from Brazil, Turkey, the Netherlands, Sweden, the US, Norway, Russia, Poland, Taiwan, Finland, Macedonia and Germany will be presenting papers on three topics.
1. Indicators of success: measures for marketing campaigns 2. Using the web as an effective marketing tool 3. Working with the media on marketing campaigns
Workshops facilitated by each of the keynote speakers, visits to local museums and cultural sites, a great programme of events including a tour to Agrigento Valle dei Templi Archaeological Park complete the conference package.
Full programme on the MPR website. Book now!
See you in Palermo.
Dr. Carol Scott
Website: www.carolscottassociates.com
Email: carolannscott@fastmail.co.uk
Landline: +44 (0) 208 692 1927
Mobile: +44 (0) 787 041 7079